• “Matches tell a story, bring people together, and amuse through their shapes and colors. They’re small designs yet big carriers of memories.”

  • "Some mothers and daughters bond over sweets, alcohol, and gossip. For others, it’s phillumeny."

  • "Matches are not just utilitarian objects, they are powerful storytelling tools able to merge together folks from all creative industries."


  • OH, WHAT A MATCH! founders, Nadia and Alice.

    Hi! We are Nadia and Alice, a mother-daughter duo, founders of OH, WHAT A MATCH! We came together because of a mutual passion we share for phillumeny, the hobby of collecting different match-related items such as matchboxes, matchcovers, and matchbooks.